POR QUE NO is a unique take on the Agua Fresca, but with Tequila.
Taking inspiration from Tropical Mexican Fruits and Flavors, we’ve developed two initial offerings:
A fruit blend similar to what awaits you when checking into a resort. Think Mango and Guava
A fruit blend similar to Mexican Fruit Salad. Think Watermelon, and Pineapple with a Chili Lime kick
Light Beverage Company is my Professional Passion Outlet.
Who am I and what does that mean?
My name is Mat Jaronko and I’ve been involved in the beverage industry my whole life. I started stocking shelves and mopping floors at the liquor store in high school, which started a journey leading all the way to the board rooms of Fortune 500 companies. Having worked cross-functionally across all 3 tiers, I have a unique blend of experience building iconic brands and the companies behind them.
Light Beverage Company is home to personal projects, consultant work and new product innovations. Feel free to reach out for more information.
